A wise marketing and branding sage once told me, “Nothing kills a great marketing campaign like a bad product”. Translation – your product or service needs to back up the claims you make with your marketing and advertising in a congruent fashion, otherwise you are just confusing the market and wasting your time and money.
As the media world – and consumers – continue to become more integrated across multiple mediums, it’s more critical than ever to ensure overall campaigns strategies and creative are congruent across all OOH, SooH (social out of home) and other advertising outlets to optimize campaign results and media spend.
At Scoutdoor Media, we fuse OOH + Social Media strategy and creative together to ensure campaigns are clear, compelling and consistent across all media outlets. While other marketing and advertising professionals / agencies are typically great at one or the other facets, we’ve mastered the art and science fusing all of them together to optimize program results.
CAMPAIGN STRATEGY
OOH MEDIA
SOOH MEDIA
Integrated campaign analysis, strategy and creative design fused together
Out of home static / interactive advertising media buying and creative design
Congruent social media advertising / marketing campaign design and execution