PROJECTS SHOULDN’T BE
A CAMPAIGN IN THE ASS
Create potent campaigns via listening, collaboration and genuine empathy
Scoutdoor Media Campaign Strategy services are comprised of multiple integrated components working independently and together as one fluid machine. From market analysis to strategy development, media buying, concept ideation and creative production, Scoutdoor Media campaign strategies provide a visual roadmap to success produced in concert by our strategy and creative teams.
MARKET ANALYSIS
We see a lot of fusion between Social Media and Out-of-Home (OOH) Media. In fact, they amplify each other. When properly done in unison with great creative, the two mediums working together can be very powerful in a brand’s success. In fact, 52% of Gen Z and Millennials say they’ve posted about an OOH ad on Social Media. (Source: The Harris Poll x Outfront, 2022)
However, if there is a disconnect between the two it can be detrimental for brands. Meaning, if the message online isn’t consistent with the OOH message, brands could experience a loss of engagement, brand disconnect and loss of revenue. At Scoutdoor Media, we align a brand’s OOH placement with congruent Social Media campaigns to ensure messaging is consistent across mediums. Brands using OOH alongside paid Social saw a 56% lift in CTRs (Click Through Rates) compared to Social-only campaigns. (Source: Facebook IQ+ Kinetic, 2021)
In a nutshell, SoOH (Social + Out-of-Home) is a lethal combination of both media forms that Scoutdoor can build for you to make your brand more memorable, engaging and ultimately more profitable.
STRATEGY DEVELOPMENT
At Scoutdoor Media, we don’t just run ads – we develop holistic strategies that blend the power of physical presence with the speed, accessibility and intimacy of Social Media. Our 5-step strategic process is built to uncover insights, ignite engagement and drive measurable growth for modern brands.
Phase 1 – Brand Discovery & Audience Profiling
We start by immersing ourselves in your brand-your voice, values, goals and customer journey. We then analyze your ideal audience – where they live, how they move and how they engage with brands.
- Brand Audit
- Social and Cultural Listening
- Location Behavior Mapping
- Audience Persona Development
Phase 2 – Market Mapping & Media Planning
We use location intelligence, first and third-party data and behavioral insights to identify high-value zones, whether it’s a busy corner in SoHo or a suburb in Chicago where your audience lives and scrolls.
- Street-Level Media Planning
- Social + OOH Integration Mapping
- Geo-Targeted Campaign Alignment
- Budget Allocation by Format and Neighborhood
Phase 3 – Creative Concepting & Content Strategy
Social and OOH work best when they talk to each other. We craft creative that makes people look up and pull out their phones. Think Wildposting’s that spark a hashtag, QR codes that unlock content or Bus Shelters that trend on TikTok.
- OOH-First Creative Strategy
- Social Amplification Playbook
- Visual Storytelling Aligned Across Channels
- UGC and Influencer Integration Concepts
Phase 4 – Campaign Execution & Launch
From production to placement, our team handles every detail. We negotiate prime placements, oversee installs, push Social content, and coordinate all touchpoints for a seamless campaign rollout.
- OOH Media Buying and Vendor Partner Management
- Social Campaign Scheduling
- On-the-Ground Content Capture
Phase 5 – Measurement & Optimization
We track engagement both in the streets and on the screen. By tying OOH impressions to Digital actions-clicks, tags, sales – we prove performance and adapt fast.
- OOH + Social Performance Dashboard
- Mobile Retargeting and Attribution
- Post Campaign Analysis
- Learnings and Next Steps Reporting